FTOP NYC Campaign
FTOP is a Miami-based fashion brand focusing on uplifting underrepresented communities and embracing cultural authenticity.
We were tasked with creating a strategic visual campaign and pop-up for New York City that highlights culture built from the ground up. Staying true to FTOP’s purpose, the project centers on first and second-generation immigrants in Sunset Park, celebrating hybrid identities through a community-based block party.
2025
Category: Campaign Brand Package
Role: Motion Graphic Designer & Animator
> 2d Animation
> Graphic Design
> Marketing
Software: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Credits
Camillo Parody Creative Director Pooja Chodhari Graphic Designer Bo Gong Graphic Designer Geo Park Animator
Visual Identity
Motion Deliverables
Motion Identity
Animated Campaign Lockup
Social Media Teasers
OOH (Out of Home) Animation
Logo Loop Animation
Graphic Design Deliverables
