FTOP NYC Campaign

FTOP is a Miami-based fashion brand focusing on uplifting underrepresented communities and embracing cultural authenticity. 
We were tasked with creating a strategic visual campaign and pop-up for New York City that highlights culture built from the ground up. Staying true to FTOP’s purpose, the project centers on first and second-generation immigrants in Sunset Park, celebrating hybrid identities through a community-based block party.
Deliverables: Motion System, Animated Campaign Lockup, Social Media Teasers, OOH, Logo Loop Animation
Category
Brand Campaign

Role
Motion Designer

Software
Adobe After Effects | Adobe Illustrator | Adobe Photoshop

Year
2025
Credits
Camillo Parody
Pooja Chodhari
Bo Gong
Geo Park
Creative Director
Graphic Designer
Graphic Designer
Motion Designer
Link to Campaign Proposal
Motion Deliverables
Motion Identity
Animated Campaign Lockup
Social Media Teasers
OOH (Out of Home) Animation
Logo Loop Animation
Visual Identity
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